Website Traffic: Why Targeting is Important
People are constantly looking for ways to get more website traffic; however, unless they’re getting targeted website traffic, they’re just spinning their wheels. Is your good-looking website attracting the right kind of traffic? Are you reaching the right audience?
Your site might be pretty and interesting, but the information is useless unless the information is useful to the person reading it. For example: when you browse a book at Amazon.com, you see a list of other books people have bought in that same category. From that list, you might decide to buy again — you’ve just been targeted.
Targeted website traffic by no means guarantees traffic. Targeting only increases your chances of hitting the right audience. You don’t want to randomly lure people to your site and hope for the best. That’s a waste of time.
Randomly luring people is the difference between displaying magazines for people to leaf through or snagging a loyal customer who returns to buy each month.
The starting point for building traffic is to look at the keywords that you’re using on your site and then see what keywords visitors are using to search. Words are the starting point for any internet search. If someone wanted to find soft dice they could hang from the rear view mirro in their car then they will type related words into a search engine.
This is why you’ll often hear internet marketers talking about ‘getting inside the head of the prospect’. What would they type into a search engine in order to find fuzzy dice? Would it be “car dice”, “furry dice”, “soft hanging dice”? Or some other variation that you’ve never thought of? Picking the right keywords is about improving your chances of success.
To both maximise your web traffic and build even more you need to have other items that your fuzzy dice seeking consumer is also likely to be interested in. In order to do this, you need to know more about your customers. Are they male or female? Under 25 or over 40? Perhaps a car accessory site is the best fit. Or maybe an unusual gift type site is a better mix. Without understanding the interests of your likely web visitors, its difficult to get your pitch right.
Getting people to visit your site and buy what you’re selling is similar to playing the stock market: You can make some educated guesses, but it’s all a risk and a gamble. That doesn’t mean you should ignore trying to improve your odds, though — targeted website traffic will definitely help. When you tempt people who want what you have, they’ll buy.
