Increasing Referrals Is Easier Than You Think
Noways, people are very selfish. They do not have time to worry about the needs of other people. This is why online retailers must use innovative strategies to ensure their website generates referrals.
Here’s why your referral program may not be working…
Website owners must work extremely hard to convince their visitors to invite their friends. The average person hardly has enough time for him or herself.
Unless you are dangling a pretty good incentive out there that pushes your customers’ instant gratification button, guess what? You’re going to find that many of your otherwise loyal buyers aren’t going to take time to contact their circle of friends and help you make a sale.
Offering cash incentives may seem like a could idea, but…
Sure, people like cash; and giving money for referrals is a no-brainer. But is it your best option? Many experts think not. Research has shown that there are a number of people who actually feel uncomfortable earning money on the “backs of their friends.” Never mind the fact that the money isn’t really coming out of their friend’s pocket. The mere perception of getting paid for providing a friend’s name is a turn-off.
Use Automatic Redirect To Instantly Reward Visitors
What if you could instantly reward customers who provide referrals with low-cost, high perceived-value Free Gifts?
You need to instantly reward your visitors. Your visitor tells his friends about your website, and boom, he is immediately rewarded for his efforts.
And even better, what if you could do it automatically? How would you like to set up your referral program one time and never have to touch it again?
Think about this, your visitors invites their friends to your website by importing their contacts from their favorite web mail service. This is the best strategy.
That is EXACTLY the way that web sites like MySpace? and FaceBook? work. They have their own “Friend” adding programs that have been wildly responsible for building huge membership lists in a very short time.
